Strategy

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

According to a ASSOCHAM-Forrester study, India's E-commerce revenue is expected to jump from $26 billion in 2016 to $103 billion in 2020. While in...

The market is being ruled by ideas to improve customer experience; one must remember that Customer Service is the way through which customer experience...

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.

How to build a professional and personal network that becomes a community. Learn why just demanding jobs on LinkedIn is a bad idea.

https://www.youtube.com/watch?v=IBR0_waz0OQ In a way, the pandemic has brought us all together. We are trying to make a clearer sense...

The movie theatre business offers insights as to how firms can find new opportunities for turning around dying businesses by understanding consumers and their...