Bobby Patrick, CMO, UiPath

A Robot for Everyone – Interview with Bobby Patrick, CMO, UiPath

Robots do the work we hate. So, everyone loves Robotic Process Automation, as the bot will take over the repetitive aspects of your work....
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.
Seven Key Features for a Successful Business |

Seven Key Features for a Successful Business

It is always great to read about successful businesses. Stories of success always have a fairy tale quality to them. With changing times, success...

Five Reasons Most Companies Fail at Strategy Execution

It’s no longer a secret that most companies struggle with strategy execution. McKinsey research tells us, for example, that 70 percent of change efforts fall short of...

Trust as a Brand Strategy – can drive brand premium

The best brands in a category are often the most trusted brands. How do you build trust? Is it a part of your brand strategy? In this article I'll show you how to build trust.

Uncover New Customer Insights Without Depending On Others

This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights. As a marketer, you do vital...
Patanjali - Can The Top Upstart Indian Brand Continue To Grow?

Patanjali – Can The Top Upstart Indian Brand Continue To Grow?

The Indian dream brand has crossed Rs 10,000 crores in revenue.  This puts it ahead of other successful India-headquartered FMCG giants like Dabur and...

5 Ways To Be A Futurist

Keep Reinventing Fortran, Cobol, Pascal, C - used to be my skillsets when I graduated from college. I taught Unix & C. None of these...

Shweta Bachchan and the Ethics of Identity

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5 Ways Your Organization Can Achieve Effective Communication

There is a tremendous change in how people and teams together work these days. Teams today are more agile while organizational structures are kept more flat to keep communications and information flowing. Communication tool should try and create more open, digital environment that makes work visible, integrated and accessible—across the team.