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Part Three: Advanced Methods for Your Personal Brand

A strong suggestion – do not enter into these advanced methods if you have started and moved a fair bit on the basic steps. If you do so, you will be risking not having impactful and deep content on your chosen topic.
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...

Uncover New Customer Insights Without Depending On Others

This infographic covers six capabilities that help marketers take charge of their own analytics and develop deeper customer insights. As a marketer, you do vital...
Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...

CRMAA Roundtable: How Do You Deal With Rising Customer Expectations?

Customers are the center of every business. By focusing on the customers and creating strategies that are customer-centric, businesses are sure to succeed. However,...
Why Your Brand Storytelling Must Start With Human Resources

Why Your Brand Storytelling Must Start With Human Resources

Recently, Joe Pulizzi wrote a post on the 12 Roles Essential to the Future of Content Marketing. In it, he listed the new roles...
Primal fears, consumer trends and Covid-19

What is Fear Based Marketing? What marketing trends does it drive?

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

Our story behind the “Made in India. Made for the World” campaign

https://www.youtube.com/watch?v=IBR0_waz0OQ In a way, the pandemic has brought us all together. We are trying to make a clearer sense...

Marketing Maverick: Karim Mouahbi, Head of Marketing at Mad Paws #APACLeaders

Paul Writer interviewed Karim Mouahbi, who is based in Sydney as Head of Marketing for Mad Paws, Australia’s leading pet sitting marketplace that's backed by Qantas Ventures.

3 Shaving Ads That Discuss Masculinity – Gillette, Old Spice, Harry’s

The brand is leveraging the trending #metoo movement for their own benefit. However, that's what advertising is- talking to your audience about what they're taking about too, finding common ground with them.