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How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
Not just Chinese Apps, all Apps threaten Privacy
While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...
Covid 19- How is Consumer reacting?
Lenin once said, “There are decades where nothing happens; and there are weeks where decades happen.” Over the past few weeks despite the uncertain...
Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...
Content Marketing Strategies with AI
Content marketing strategies are being transformed by Artificial Intelligence (AI). If you’re not using it, time to retire! ChatGPT is not just another technological...
Indian Men Set to Paint the Town Red this Valentine’s Day!
The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...
Blue Nectar making organic space in cluttered D2C Beauty Industry
D2C Beauty Industry is cluttered
The Direct-to-Consumer (D2C) beauty industry in India has experienced significant growth in size and competition in recent years. This has...