Paul Writer

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...
What makes a good content strategy

What makes a good content strategy

The bedrock of all online marketing is a good content strategy. Excellent content marketing rests on a reliable content strategy that is Credible, Relevant, Interactive,...
How can your brand Rock the Recession

How can your brand Rock the Recession?

By pretending there isn’t one. I don’t mean denial, but I do mean that a batten-the-hatches freeze -all-spending is not the only option. During the...
Content optimization to improve website ranking

Content optimization for SEO

Content optimization for SEO can help your website get the ranking it deserves. Here are tips and tricks to achieve it.

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....
5 Ways AI Can Improve Email Marketing ROI

Email Marketing ROI – AI can boost results

Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI).  Email is one of the most cost-effective ways to reach your customers. But...

China Growth Marketing 101- Part 2

In continuation to part 1, where I spoke about few large Apps, their userbase & App ecosystem, here I will dive deep into Super...

Reality of COVID-19 work from home for corporate Indians

The Work from Home Reality How urban professionals are dealing with this new way of working Due to COVID 19 all of a sudden, a large...
Got MBA. Now what

Got MBA. Now what?

Just graduated, and want to get your dream job! What if you don’t land the perfect gig using your brand spanking new MBA? Here...