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Customer Analytics in the Age of Social Media
Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...
Red Book of Content Marketing Powered By Yorke Communications – Paul Writer Publication
Content is the lever that drives sales and marketing. Good content pulls in customers. Marketers understand this, with 66.1% of them investing in content...
Blue Nectar making organic space in cluttered D2C Beauty Industry
D2C Beauty Industry is cluttered
The Direct-to-Consumer (D2C) beauty industry in India has experienced significant growth in size and competition in recent years. This has...
Chief Marketing Officer Hiring: Research on what CEOs Prioritise
The Chief Marketing Officer (CMO) is crucial for organisations aiming to maintain a competitive edge. Understanding the essential skills and traits that define successful...
How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
11 Stats That Every Indian Digital Marketer Should Know About Indian Social, Digital And...
We Are Social in its latest report – Social, Digital and Mobile in India 2014 has highlighted some very interesting stats that we think...
Reality of COVID-19 work from home for corporate Indians
The Work from Home Reality
How urban professionals are dealing with this new way of working
Due to COVID 19 all of a sudden, a large...
Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19
Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
Unlocking the Indian Economy post-COVID: The Road Ahead…
Delicate Balance, Considerations, and Decisions...India has outlined a 2-pronged strategy for phased restarting of economic activities from this week while maintaining its focus on flattening the curve. The...