6 reasons your marketing sucks, according to Google

6 reasons your marketing sucks, according to Google

Google carried out research on how people buy online and identified 6 “biases” that determine purchasing decisions. Here’s a handy checklist based on that research...
Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
Amul Panchamrit Ad Review

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...

China Growth Marketing 101 – Part 1 | Paul Writer

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...
Sales OR Marketing Both, actually

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Public Relations 101 Basics of PR and How to Get It

What is Public Relations? Basics of PR explained.

PR is a fantastic marketing channel, but it requires a process and methodical approach. A PR specialist will know how to strategically and creatively...

How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]

As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...