Paul Writer

62% of Workers Would Now Turn Down a Job Where Flexibility Was Not on...

Latest research by Regus, the global workplace provider, reveals that flexibility is a key value for workers who actually report that they would actually...
Amul Panchamrit Ad Review

Amul Panchamrit Ad Review

I fail to understand the touchiness, if any, associated with this move. There's a discussion about this on LinkedIn too. But the way I...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
6 Marketing Steps to Your Dream Job

6 Marketing Steps to Your Dream Job

The economy is a bit creaky in the wake of COVID, agreed. But some people are still getting jobs. There may be lesser jobs...
Google COVID

Google launches a guide to help businesses adapt marketing strategies in wake of COVID-19

Consumers have shifted priorities. Companies are refocusing. Individuals are hunkering down and often anxious. All of us are caught up in the COVID-19 storm....
Sales OR Marketing Both, actually

Sales OR Marketing? Both, actually

Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...

China Growth Marketing 101 – Part 1 | Paul Writer

At the turn of the new millennium, China saw many copycat internet businesses from the west, but that soon changed due to innovation that...

Marketeers: Welcome to the Brave New World

Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...

Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior

Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...
Graphic showing key criteria for hiring a Chief Marketing Officer based on a survey of 132 CEOs, highlighting essential skills such as strategic leadership, team management, and data analytics.

Chief Marketing Officer Hiring: Research on what CEOs Prioritise

The Chief Marketing Officer (CMO) is crucial for organisations aiming to maintain a competitive edge. Understanding the essential skills and traits that define successful...