Menu
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing...
Not just Chinese Apps, all Apps threaten Privacy
While there is enough hue and cry over the banning of Chinese Apps in India, have you paused to ask how exactly can this...
10 Things Marketers Should Know About Carat’s Prediction On Global Advertisement Market Of 2014...
Global ad spends to grow by 5 percent in 2014-15 with market optimism demonstrated through strong global and regional forecasts, states Carat, the leading...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
Flight Etiquette Survey 2017: Indian Travelers Don’t Take Misbehavior
Expedia®, a leading full-service online travel company, today released the results of the 2017 Flight Etiquette study, an annual survey of in-flight behavior across...
BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the monotony of seeing the...
Reality of COVID-19 work from home for corporate Indians
The Work from Home Reality
How urban professionals are dealing with this new way of working
Due to COVID 19 all of a sudden, a large...
Indian Men Set to Paint the Town Red this Valentine’s Day!
The online survey conducted across the country with over 3000 respondents in the age group of 18-50 discloses that close to a quarter of...
5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters
If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...
Template to map Covid Context of your product portfolio
As discussed in the article on marketing to be COVID Contextual and Recession Relevant, the world has changed, as have your consumers and clients....