How the Best Marketers Get the C-Suite to Sit Up and Listen

Marketing has plenty to say to the C-suite. But more often than not, marketers aren’t reporting data that demonstrates its contribution to the business—and...
Jack & Jones Sexist Ad with Ranveer

5 Must-dos for Global Brand Managers to Avoid Jack & Jones Style Disasters

If you’re the marketing head of a divison, a line of business, or region you have probably cursed the need for approval of your...

Multicultural Experiences: Making the World Creative, Innovative…and Flat!

We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...

Is There Such a Thing as Bad Publicity?

The world was expecting “This election has been rigged” moment but instead USA elected it’s 45th president Donald J Trump. This goes back to...
What to sell in the COVID Downturn

What to sell in the COVID Downturn

Marketing costs are amongst the first expenses to get slashed. It’s easier than other ways of cost cutting. But it’s sort of like selling...

HolidayIQ Insights: World Toilet Day Survey

On World Toilet Day, November 19, HolidayIQ, conducted a survey to understand the current scenario and importance of clean restrooms, while travelling. Conducted over last...
PR Agency Landscape of India

PR Agency Landscape of India

Survey to understand what makes a PR Agency special? We are collecting information from both the agencies and clients to create a report on the PR Landscape of India. The report will provide a listing of the top agencies across domains based on their self-reporting and what clients say.
Primal fears, consumer trends and Covid-19

What is Fear Based Marketing? What marketing trends does it drive?

The fear of being 'rejected' by the opposite sex due to bad breath or pimples is a time-tested trigger used by marketers. Another is the fear of shame also called "Ego death" by Dr. Karl Albrecht. Remember those ads and urging the CIO to buy anti-virus software or a data backup solution to ensure business continuity or face the wrath of his boss?

62% of Workers Would Now Turn Down a Job Where Flexibility Was Not on...

Latest research by Regus, the global workplace provider, reveals that flexibility is a key value for workers who actually report that they would actually...

India Internet Trends 2017 – Mary Meeker’s Report

The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...