Paul Writer

Women’s Day Date with Purnima Menon, Executive Vice President & CMO, CSS Corp

Essentials for a business meeting. Clarity of thought on outcomes & have your facts and metrics ready. Never play a blame game. Everyone gets things...

BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers

In your own words, how do you describe a `hot' brand? A brand which evokes strong positive feelings in the mind of maximum number of...

AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper

I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...

Paul Writer Launches LinkedIn Content 50 List: Top 50 Desi Content Marketers

Paul Writer announced LinkedIn Content 50 list, the recognition list of top 50 Desi Content Marketers in India. Winners were selected through a thorough...

In Conversation with Vaibhav Tewari, COO, Portea Medical

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...

BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC

In your own words, how do you describe a `hot' brand? Personally, for me, a Hot Brand is the one that the customer is proud...

Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

In your own words, how do you describe a `hot' brand? In an environment as charged up as today’s, a brand needs to be on...

Women’s Day Date with Snehal Mantri, Director – Marketing & HR, Mantri Developers

What are the essentials for a business meeting? Conquering the clock - Turn up on time, to the point discussion and the rest will surely...

Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...
E-tailing in India: Opportunities Unlimited for Marketers!

E-tailing in India: Opportunities Unlimited for Marketers!

Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...