Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited
In your own words, how do you describe a `hot' brand?
In an environment as charged up as today’s, a brand needs to be on...
BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC
In your own words, how do you describe a `hot' brand?
Personally, for me, a Hot Brand is the one that the customer is proud...
Women’s Day Date with Snehal Mantri, Director – Marketing & HR, Mantri Developers
What are the essentials for a business meeting?
Conquering the clock - Turn up on time, to the point discussion and the rest will surely...
E-tailing in India: Opportunities Unlimited for Marketers!
Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...
Paul Writer Launches LinkedIn Content 50 List: Top 50 Desi Content Marketers
Paul Writer announced LinkedIn Content 50 list, the recognition list of top 50 Desi Content Marketers in India. Winners were selected through a thorough...
Women’s Day Date with Rekha Menon, Global Vice President- Marketing & Communications, Ness Technologies
Essentials for a business meeting.
I plan for a business meeting in three phases. The pre-meeting phase is to harness maximum information on key topics...
Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...
The 4Ps of App Marketing Strategies
Posted by Jessie Paul
Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only. While that is too...
BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket
What according to you makes a brand `hot'?
A hot brand is one that has a strong connect with customers, so much so that customers...
DBS Speaker 2015: Amarjit Singh Batra, CEO, OLX India
What according to you makes a brand `hot'?
Racing is not the only way to become 'hot'. Passion, courage to follow the path less taken, appetite to...
Technology Is The Heart Of Marketing… Rikant Pitti, COO, EaseMyTrip.com
One thing that will shape the future of Digital Marketing?
After being familiar with increasing power of mobile apps and social media, marketers are already...