Paul Writer

Multimedia Communication Is Now Imperative

We use photos and videos widely, yet marketers are stuck in the past of using just one form of communication - writing. How can we fix this to become multimedia communications.

Don’t read any other newsletter! I’m a de-influencer

Man bites dog is news. Dog bites man is not. That’s the insight behind the rise of #deinfluencers. You’ve heard from the hordes of influencers telling you...
ChatGPT Marketing Takeaway

ChatGPT told me to do this, brain candy, peer love and more 2023 trends

I’ve bought books based on ChatGPT’s recommendation. They are readable and a good fit for the task at hand. I asked google the same...

The voice in my head wouldn’t let me write

I was writing about diversity from a gender perspective when I had an attack of writer’s block. I wanted to write about neurodiversity in...
Diversity at work is a lady dog

Diversity at work is a lady dog

The chairman of a billion dollar tech firm described senior hires like me as “irritants required to produce pearls”. Ahem. Personally, I’d prefer to...

Women Leader – A Journey From “Job” to “Career”

Women leader is a relatively new concept.  There was a time when women took up jobs for supplemental family income. Slowly and gradually women...

📻Women as leaders are the same as men. Almost.

Women as leaders is a popular topic of discussion these days. And while it is true that the number of women as leaders has...

Marketing Strategy for B2B: 2 Rules | Malcolm Frank for Paul Writer

Far too often, in B2B marketing, the message becomes a diluted soup of industry acronyms and groupthink.  In time, it becomes quite hard to distinguish one company’s message from another’s.  To clients, this simply turns into a wall of white noise.  To break through this, effective B2B marketing must follow 2 rules

Churn Prediction: How To Reduce Customer Churn

Churn prediction is possible if we measure churn correctly. Churn is the metric that measures how many customers stop using your product or service...
I Speak podcast - Jessie

Business Podcast – Launch of Business by Design| Jessie Paul & Vaishnavi Reddy 🎧

My new business podcast, Business by Design Podcast Show is now live! But first a little backstory. I still struggle to speak Manga :) Last year I...