The New Era of the Hybrid Marketer
I’ve had the invaluable experience of growing up fast as a marketer alongside a marketing industry maturing just as quickly in the digital age....
Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech
A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...
MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti
What according to you makes a brand `hot'?
When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...
9 Advertising Taglines From The 90s You Love
Some of these taglines are relevant to this day and still widely in use, while some others have been replaced with ones more pertinent...
What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product
Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...
28 Interesting Indian Social Media Campaigns Of Quarter 2 2014
The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...
AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper
I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...
Women’s Day Date with Purnima Menon, Executive Vice President & CMO, CSS Corp
Essentials for a business meeting.
Clarity of thought on outcomes & have your facts and metrics ready. Never play a blame game. Everyone gets things...
BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers
In your own words, how do you describe a `hot' brand?
A brand which evokes strong positive feelings in the mind of maximum number of...
In Conversation with Vaibhav Tewari, COO, Portea Medical
Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...