Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

In your own words, how do you describe a `hot' brand? In an environment as charged up as today’s, a brand needs to be on...

In Conversation with Vaibhav Tewari, COO, Portea Medical

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...

BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers

In your own words, how do you describe a `hot' brand? A brand which evokes strong positive feelings in the mind of maximum number of...

28 Interesting Indian Social Media Campaigns Of Quarter 2 2014

The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...

Women’s Day Date with Purnima Menon, Executive Vice President & CMO, CSS Corp

Essentials for a business meeting. Clarity of thought on outcomes & have your facts and metrics ready. Never play a blame game. Everyone gets things...
E-tailing in India: Opportunities Unlimited for Marketers!

E-tailing in India: Opportunities Unlimited for Marketers!

Remember those days, when grocery basket in one hand and your tiny fingers in the other, momma used to walk across to the neighborhood...

MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti

What according to you makes a brand `hot'? When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...

Women’s Day Date with Snehal Mantri, Director – Marketing & HR, Mantri Developers

What are the essentials for a business meeting? Conquering the clock - Turn up on time, to the point discussion and the rest will surely...

BBS Speaker: Subhasish Chakraborty Founder, CMD of DTDC

In your own words, how do you describe a `hot' brand? Personally, for me, a Hot Brand is the one that the customer is proud...

BBS Speaker 2015: Vipul Parekh, Co-Founder, CMO & CFO at BigBasket

What according to you makes a brand `hot'? A hot brand is one that has a strong connect with customers, so much so that customers...