Beyond ‘Bhaiyo and Beheno’ – 12 GrowthHacking Lessons From Narendra Modi’s #ModiAtMadison Speech

A wise man once taught me, “If you are speaking to 1, speak from your gut and appeal to the spirit; If you are...

MBS Speaker 2015: Kamal Khushlani, MD & Founder of Mufti

What according to you makes a brand `hot'? When a brand reflects the aspirational values of its adopters consistently over time it gains traction in the adopters’...
Location

What Marketers Should Know About Foursquare’s Pinpoint – New Location Ad Targeting Product

Foursquare – local search and discovery service mobile app launched in 2009 undoubtedly is the only location based app surviving in the planet. Over...

28 Interesting Indian Social Media Campaigns Of Quarter 2 2014

The second quarter of 2014, marked by the IPL season 7 and the 16th Lok Sabha elections in the country, has seen many cool...

AdReview: Center Fresh – A `Human’ Fan to Cool Her Temper

I totally loved this ad because it’s insane and makes its point so well. So we have a female lead in her black bodysuit,...

In Conversation with Vaibhav Tewari, COO, Portea Medical

Home Healthcare is a relatively new concept in India, which addresses a latent need of a reliable and efficient in-home healthcare service provider. Portea...

BBS Speaker: P Gopalakrishnan, Executive Director, Sobha Developers

In your own words, how do you describe a `hot' brand? A brand which evokes strong positive feelings in the mind of maximum number of...

Women’s Day Date with Purnima Menon, Executive Vice President & CMO, CSS Corp

Essentials for a business meeting. Clarity of thought on outcomes & have your facts and metrics ready. Never play a blame game. Everyone gets things...

Interview With Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

In your own words, how do you describe a `hot' brand? In an environment as charged up as today’s, a brand needs to be on...
PR 101 Basics of PRvideo

PR 101: Basics of Public Relations and How to Get It

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.