Paul Writer

Elon & I are safe, but LJP OTW

We're both CEOs and that job is ranked 64 in a list of 65 jobs that will survive AI. Call me a cockroach all you...

Elon vs Dee, let’s eat strawberries

The teen cast an eye at Buckingham Palace as she and I drove in a modern Black Cab (so awesome!) to the Taj St...
Digital Transformation

Why Art Tuition Aunty when Michelangelo is free?

The teen’s friend is a gifted artist - the kind who doodles gallery-worthy portraits. They are dragging themselves through a school system which has...

Oh to be Ryan Reynolds

You've probably heard about the cool rebuttal ad that Hollywood Star Gwyneth Paltrow did for Astronomer, the company benefiting from unexpected awareness after its...

Kanye and the Wild West of AI & Inclusivity

Kanye West aired an ad during Super Bowl that had a link to a site that sold Swastika t-shirts labeled HH. The site changed its...

Half plate of marketing, please

"Didn't you like our rotis?" asked the lady who runs the lunch counter at CoWrks. I had left one half uneaten, as, loaded with...

Apple TV+ scores my eyeball with great marketing

I run this really cool marketers community on Whatsapp. It sometimes gets to me that a lot of what is shared there is advertising....

Marketing’s uh-oh year

I have slipped on the icy streets of Davos. It never fails to surprise that private enterprise has managed to attract billionaires and heads...

Barilla, Bugs, and Me

My teen can tell pasta brands apart in a blind taste test, not me. Anyway, much like Maggi is the default noodle, Barilla has...

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I'd like to thank the bots for getting this email into your inbox. Without their support this attempt to connect with you, dear human,...