Paul Writer

The Future Of Banking And What It Means To Marketers

The banking industry is slowly and surely disrupting itself due to two key drivers – customer experience and social banking. Traditional banks with branches...

India’s IT Service Firms Share Secrets of the Marketing Revolution

Indian IT service companies joined their US and European peers in Boston last month for ITSMA’s 20th annual conference. The conference’s theme, “The New...

Your Digital Identity: Big Brother meets Big Data?

If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law. “We tend to overestimate the effect of a technology in...

Nine Easy Steps for a Quick Customer Experience Tune-Up

Customer experience (CE) is the new imperative. However, among the top concerns companies have regarding CE are cost and delayed return on investment. The...

Omnicom – Publicis Merger: Why It Doesn’t Matter

Omnicom and Publicis have come together to create the world’s largest advertising conglomerate, overtaking WPP.  They have cited reasons as varied as better access...

How the Best Marketers Get the C-Suite to Sit Up and Listen

Marketing has plenty to say to the C-suite. But more often than not, marketers aren’t reporting data that demonstrates its contribution to the business—and...

Multicultural Experiences: Making the World Creative, Innovative…and Flat!

We can talk with someone halfway around the globe as easily as with someone in the next office; sell our products in places we...
B2B Marketing Research: How CMO Roles Need to Evolve

B2B Marketing Research: How CMO Roles Need to Evolve

Forrester Research recently conducted a joint study with the Business Marketing Association (BMA) that we at CMI were greatly interested in reading: B2B CMOs...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
The Missing Ingredient in Tech Marketing: A Human Connection

The Missing Ingredient in Tech Marketing: A Human Connection

Technology, and marketing technology, has been a consistent and much-loved part of my career. I consider myself fortunate to have worked on the IBM...