25th October 2018 | Issue #387 | How to rock like Freddie
“We are the champions” sang Queen all those years ago.
Yesterday I hosted two sessions on personal branding for a global IT services organisation. And...
Business Podcast – Launch of Business by Design| Jessie Paul & Vaishnavi Reddy 🎧
My new business podcast, Business by Design Podcast Show is now live! But first a little backstory.
I still struggle to speak Manga :) Last year I...
Emotion Overplay: Is Tech fuelling the fire?
Some 25 years ago, Bill Gates famously wrote an essay titled ‘Content is King’. He made far-reaching predictions on the subject. One was about...
Hold that Corner Office
When I quit Infosys to join a start-up, Quintant, as head of marketing, I was super excited to get a cabin! Woohoo! I really liked...
The Power of Podcast Marketing and How to Use It in Your Strategy |...
Podcast marketing has become a popular way to distribute content in the past few years. They're perfect for commuting, working out, or even just...
Can Marketers Use Brand Megaphones Inbox
The Registrar who officiated at our wedding was a man who had clearly watched too many Hugh Grant movies. In addition to the mangalsutra (for...
We are in the Economic Times | Awesome Breakfast with Dell and the Midas...
The day started with a bang when I spotted a photo of the Paul Writer team in the Economic Times. It continued on a...
Bring out the hedgehogs – the Indians are coming v2
"The Indians are coming!" The alarm bells rang in 2002 when Infosys opened operations in Australia. The fear was that "cheap" labour would take...
Types of Branding: Cardi B and McD teach us
I consider McDonald’s a kid friendly place. Looking for ways to add excitement beyond the Happy Meal, McDonald’s in the US is marketing ‘celebrity...
Don’t read any other newsletter! I’m a de-influencer
Man bites dog is news. Dog bites man is not. That’s the insight behind the rise of #deinfluencers. You’ve heard from the hordes of influencers telling you...