100+ Real Estate Leaders to Meet at Paul Writer’s Real Estate Marketing Conference and...
Brigade, Bhartiya, Casa Grande, Emaar MGF, IndiaProperty, Sobha, Mantri, Total Environment confirmed as speakers
The Great Indian Marketing Summit - Realty Edition on June 21...
Social Networking Could Have Saved Kodak
Thanks to social networking, the recent past witnessed hyper-communication in most of the fields with different ideas and views flowing through. We know that...
4 Ideas for Crowdsourcing Content Creation and Promotion
You hear a lot of talk these days about crowdsourcing — the idea of using a large online community to complete tasks as diverse...
Message to Mobile Operators: Monetize Personal Data
As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...
IPL and the Spot Fixing Scandal: How will the Brand be Impacted?
Many pundits have weighed in on this question – some have taken a pricing view of the brand and said that sponsors and advertisers...
In Conversation With: Meera Harish, Hidesign
Meera Harish
Hidesign
This interview was done with Meera Harish when she was Vice President-Sales & Marketing at Tata Coffee Ltd.
Meera Harish is a senior management...
Days of Experimenting with Social Media Programs are Over – Now What?
The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...
Curiosity Didn’t Kill The Cat, It Created The Mousetrap
Chimpanzees do it. Birds do it. Rubberneckers do it.“Everybody is curious,” declares Dr. Henry Weisinger, author of the best-seller Nobody’s Perfect. “It’s an instinct...
Digital Eyes and Runners Legs
I haven't blogged in a while and 140 characters don't come as easily as they used to. Not for lack of stories, experiences or...
What Marketing Technology Frontrunners Do that Laggards Don’t
Leaders in the use of marketing technology are different than the rest of us. As last month’s post showed, they accumulate a different mix...