Kylie, Ramdev and the billion dollar lipstick

Kylie, Ramdev and the billion dollar lipstick

Even as many investors and customers are discovering that their pet unicorns are mythical, Kylie Jenner has laughed all the way to the bank...

22nd November 2018 | Issue #391 | Can Chatbots Help You Get A Raise?

The packaging, fashion and cosmetic industries - just to name a few - count on us judging a book by its cover. The outer...
CX

Eshna’s Hoop-la Can Teach You CX

My mother-in-law at 84 has finally got a smartphone and is learning how to use it. She has resisted this for years, but now...
networking

MBAs – use networking to get the job you love | Elkana Ezekiel

This is the time of year when newly graduated MBAs are joining the workforce for their first jobs. A few unlucky ones missed out...

What is marketing communication

Effective communication ensures that the right channels are used to pass the information to the target audience. Effective marketing communication drives the achievement of set goals and objectives. These goals often include gaining popularity, generating leads, or driving sales.
Happy Diwali from Down Under

6th November 2018 | Issue #388 | Happy Diwali from Down Under

My first visit to Sydney was in the 70s when my father was posted here on work. It was my first time staying at...
Weekly Newsletter: Script your own story. Stan Lee did.

15th November 2018 | Issue #390 | Script your own story. Stan Lee did.

I conducted an internal session on personal branding for the team today and I found the example of Stan Lee, who helped co-create heroes...
Weekly Newsletter: Happy hedgehog to you

9th November 2018 | Issue #389 | Happy hedgehog to you

'Tis the season of annual plans and introspection. And of a string of festivals. A time for thanksgiving for what has been and looking...
Use of Social Media to Build a Personal Brand

Use of Social Media to Build a Personal Brand | Ira Pradhan

I read an average of five articles from experts, leading in their fields, on a daily basis. It’s like hearing straight from the horse's...

Diversity in the workplace is not a lady CMO

In my engineering batch there was precisely one female in the Mechanical stream. And the professors did their best to counsel her to move...