Watch: What makes a Futurist Digital Marketer?

This short video discusses what #APACLeaders have to say about the digital marketers of the future and the must-have skills! Have you applied for Digi...

In Conversation With Heemanshu Ashar, Director, Design Core India

Paul Writer talks to Heemanshu Ashar, Director, Design Core India about one thing that will shape the future of Marketing, Importance of Customer Centricity...

Loyalty, Rewards, and Progress in the Digital Era

Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...

PRHUB | 10+ Years and Kicking! Discovering Organizational Growth?

Last year, I completed 10 and each time this milestone is announced, both internally and externally, people keep asking me one question in the...

How B2B Storytelling Evolved in 2018?

Imagine you are an 18-year-old. Preparing for your debut film which is at least a year away from its release. To promote the movie,...

Marketing Maverick: Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore #APACLeaders

Paul Writer interviewed Laura Kantor, Head of Marketing & Sustainability Lead foodpanda Singapore. In this role, Laura plans to maintain foodpanda as the food delivery service...

MBS Speaker 2015: Darshana Shah, Sr.Vice President – Marketing and Visual Merchandising, Hypercity Retail

What according to you makes a brand `hot'? A brand which can connect with its customer not just functionally but emotionally; intangible reasons becomes HOT...
Meera Harish, Hidesign

In Conversation With: Meera Harish, Hidesign

Meera Harish Hidesign  This interview was done with Meera Harish when she was Vice President-Sales & Marketing at Tata Coffee Ltd. Meera Harish is a senior management...

MBS Speaker 2015: Deepali Naair, Chief Marketing Officer, Mahindra Holidays & Resort India Limited

What according to you makes a brand `hot'? In an environment as charged up as today’s, a brand needs to be on its toes to be called...
AI

3 Reasons Why Marketers Are Getting Excited About AI

No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...