In Conversation With Heemanshu Ashar, Director, Design Core India

Paul Writer talks to Heemanshu Ashar, Director, Design Core India about one thing that will shape the future of Marketing, Importance of Customer Centricity...

Preventing Social Media Armageddon

The accessibility and fluidity of social media leaves organisations open to significant risks. But there are countermeasures organisations can take to prevent reputation disaster. President...

Indians Prefer Making In-app Purchases from their Mobile Messaging Apps

A-first-of-its-kind study conducted by InMobi, the world’s largest independent mobile advertising platform, to understand the consumer behavior of mobile messaging apps on smartphones in...

Three Core Functionalities for Multi-Channel Marketing

Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. Since campaign success is largely tied to consistently getting...
5, 4, 3, 2, 1 and...skip!

5, 4, 3, 2, 1…To Skip Or Not To Skip? 5 Tips on Creating...

Ever heard of the Five Second Rule? The famous five-second rule states that if you pick up dropped food within the five-second window, then you are...

In Conversation with Pradeep Chopra, CEO & Co-founder, Digital Vidya

Pradeep Chopra, CEO & Co-founder, Digital Vidya on social selling.

Quick Chat with Anaka Narayanan, Brass Tacks

Anaka Narayanan Founder Brass Tacks Quick chat with Anaka Narayanan, a member of DWENIndia Q. A woman entrepreneur you admire and why? A. Anita Dongre, entrepreneur and fashion designer,...

Video Highlights: Delhi Roundtable: Simplifying a Realtime, Multilingual, Omnichannel Content Strategy

This program brought together Ashish Tiwari, Head - Digital Marketing & PR, Hero Cycles Ltd, Tejas Kulkarni, AVP - Digital Marketing, Max Life Insurance Company...

In Conversation with Jayanthi Sethuraman, Global Head Marketing, Tally Solutions

Jayanthi Sethuraman, Global Head Marketing, Tally Solutions on the future of Digital Marketing.

Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...