Data: The Missing Piece in Your Content Marketing Strategy

Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing...
Google Mother Daughter Ad

New Google Ad Ignores Reality #togetheronline

“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!” “ The...
Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

Brand Rejuvenation : The Elusive Search to Reinvent Your Brands

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...

What Makes Bangalore the Right Choice for Business?

Shiju Mathew, Head Mobile Products, Vizury Chander Baljee, Chairman and MD, Royal Orchid Hotels Share their views on - What makes Bangalore the right choice for...
For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

For The Modern Marketer, Hearing (Market) Voices Is a Good Thing

CMOs make a strong case that marketing should represent the “voice of the customer” for their companies but, in my opinion, that doesn't go...
10 Kilos Extra Matters to Marketers

10 Kilos Extra Matters to Marketers

Yo! I got an SMS from Air Asia saying that guests flying from Delhi to Imphal could take an extra 10 Kilos free baggage because...

Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing Magical; Monetize Personal...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...

Amrit – The Elixir of Immortality

Speakers: Sanjay Singal, Head Marketing - Foods - Dabur Dev Amritesh, President & COO - Dunkin Donuts Anika Agarwal, VP & Head Marketing, Max Bupa Health Insurance Hitesh...

3 Things You Need to Know About SEO This Year

SEO is in a constant state of change. This year, the evolution is continuing on the path it took in 2015, with a focus...
The Connected Customers - Marketing Must Change

The Connected Customer – Marketing Must Change

There are many drivers compelling marketers to change.  Technology has changed the way customers interact with brands and with other customers and marketers must...