Marketing

Gartner’s marketing predictions explore how post-pandemic renewal strategies put marketing on the hook for redefining and reestablishing customer relationships in line with digital’s “new...

When you ask a marketer about the future of the business these days, you get very different answers. One person will tell you that...

Can Brands Remain Hot Forever? Watch Subra Krishnan, VP Products & Marketing, Vizury Devendra Chawla, Group President Food FMCG Brands, Future Group Kamal Khushlani, Founder & MD, Mufti Rajesh...

Before you start making heavy investments in digital, make sure your brand adheres to these three basic principles. In early 2013, HMV - best-known as...

Whether it is your personal or company brand, you must be able to showcase your mastery in order to ensure Effective Communication of your Personal Brand Value and attract business. What people see when they visit your online presence is not a matter of vanity, but of mastery.

The Economic Times published the list of India’s Most Trusted Brands in 2014 last week. Trust is clearly the most desirable for any brand...

“I am fine with a good enough solution,” said no great leader ever. Whether you’re a startup company with a marketing team of one or...

When we started Wistia in 2006, all of our marketing was centered around our video hosting product. We thought we were doing all the...

“I have to teach my parents to use the Ola Cab App so I don’t have to drive them around all the time!” “ The...

When I started my marketing career I dreamt of the opportunity to work on storied brands like Coca-Cola, Pepsi, Nike, M&M’s, P&G. I remember thinking...