Disloyal Customers: When It Doesn’t Pay To Be Brand Loyal

The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and...
Dhruv Shanker, APAC Head of Marketing, ofo

Marketing Maverick: Dhruv Shanker, APAC Head of Marketing, ofo #APACLeaders

We interviewed Dhruv Shanker for our series on #APACLeaders. Dhruv heads Marketing for the Asia Pacific region at ofo - the world’s largest bike-sharing company. He...

3 Trends That Are Changing Content Marketing For B2B Brands

Content marketers only get a little help these days with a publishing calendar that gets updated every few hours to a new breaking story...
Best ways to increase website engagement through User-Generated Content

Best ways to increase website engagement through User-Generated Content

We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...

Monetising Digital Content Requires Focus

It’s better to stick with one approach to monetise digital content, rather than spread yourself too thin and confuse the customer. Sometimes it seems as...
The Future Is Now: 4 Rules For The Post-Advertising Age

The Future Is Now: 4 Rules For The Post-Advertising Age

With abject apologies to the young Bob Dylan, nobody in adland needs a weatherman to know which way the wind blows these days. It...

In Conversation with Simi Sabhaney, CEO, Dentsu Communications

Simi Sabhaney, CEO, Dentsu Communications on How can Brands Stay Young - Some Tips and Tricks!

Chai Break with Vijaya Kumar Ivaturi, Co-Founder and CTO, Crayon Data

Read his insights on how the social shift impacts the technology shift and vice versa and the way we go to market...
Digital Marketing Trends 2018

43% Customers Prefer Videos: Digital Marketing Trends for 2018

Digital marketing trends are changing like never before. The modern marketer needs to be agile. In order to survive the marketing jungle, he/she must...

Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...