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Amazon, Anchormen and Asymmetrical Marketing
Tip of the hat to Jeff Bezos.
A new “behind the scenes” book coming out. Some pretty decent share price figures.
And, arguably, the Retail sector...
Getting Social – Opportunities and Challenges for Marketers
As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...
The Connected Customer – Marketing Must Change
There are many drivers compelling marketers to change. Technology has changed the way customers interact with brands and with other customers and marketers must...
Challenger Brands Can Market Without Money
Successful challenger brands, including Indian IT giants TCS, Infosys, and Wipro, and international brands such as Zara, Sriracha Hot Sauce, Zoom, Canva, Naturals Ice...
5 Steps to Best Friend Brand
Don't you hate it when friends pester you on a social network? Social Selling is a phrase that seems to be catching on, but...
Digital Media to Play an Integral Role in Realizing the ‘Connected India’
Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television,...
Challenges As a Marketer
Watch
https://www.youtube.com/watch?v=BLEveaLaJQM
Jaideep Gokhale, Director Marketing Communications South Asia, East Asia & Oceania - Tetra Pak
Arvinder Gujral, Director Business Development APAC - Twitter
Anika...
Marketeers: Welcome to the Brave New World
Engagement, Customer Experience, Everything is changing. Your customer is changing, the way she interacts with your brand, the way she wants to be engaged...
5 Things a Brand Can Do To Stay Relevant During Fast Paced Technological Changes
With the advent of globalization, markets moved to the digital space. Such a shift is a revolution in itself, but with every passing day,...
Can AI Have A Soul
Will algorithms have a soul?
Can AI have a soul was a thought prompted by my 13 year old's first flight alone with Indigo airlines....