Paul Writer

App Time Over. Bot now!

While marketers strive to establish a presence in social media, the number of active users on messaging platforms such as WeChat, Messenger, Slack etc....

How You Can Prevent App Uninstalls And Improve Mobile Marketing

Nearly 80% of apps get uninstalled in seven days and around 50% on Day 1. Most apps fall into next 5000th or 10000th app...
How to Bring Trust and Credibility to Your Website

How to Bring Trust and Credibility to Your Website

What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...

Successful Digital Transformation Starts With the Customer

I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...
7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

7 Lessons Learned While Growing Our Blog to 800,000 Visits in 60 Days

Canva’s blog, Design School, was successful when I joined the team. Within 60 days of its November 8, 2014 launch, it was getting 269,714...
How to Do Paid Promotion on Twitter the Right Way

How to Do Paid Promotion on Twitter the Right Way

If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...

10 SEO Experts share common SEO mistakes they see Brands making

Kris Nicolaou Brain Box Labs Hiring a reputable SEO company to better your visibility in search engines is excellent, but they cannot increase your rankings alone....

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....