3 Cs (and an I) of Coronavirus Marketing
During the next few weeks demand for many products and services will drop, even as demand for other, ‘survival’ goods rises. Necessities include anything...
Burger King’s latest campaign – the mouldy Whopper
Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
The “Internet of Things” at Risk
Internet-enabled devices improve productivity and help us achieve greater innovation, but there are three major risks that could unravel it all.
It is estimated that 90 per...
The Rise Of Positive Storytelling Publishers In The Digital Age
Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon,...
Integrating Digital Intelligence into Brand Strategy
As organisations seek to integrate the massive flow of digital data into their brand strategy, they face a triple challenge to stay ahead.
With Google...
Top Technology Trends and Business Priorities – 2016
Digital is core to every enterprise and technology spending towards Digital Transformation is going to increase further in 2016. Many enterprises are embracing the...
App Time Over. Bot now!
While marketers strive to establish a presence in social media, the number of active users on messaging platforms such as WeChat, Messenger, Slack etc....
How Do Consumers Really Feel About 2017’s Digital Trends? [Infographic]
As we approach the year's second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital...
5 tips to creating Human-like Chatbots in the Conversational User Interface
It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...