How Has Gamification Become an Intrinsic Part of Our Experiences?
I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...
India Internet Trends 2017 – Mary Meeker’s Report
The latest edition of the Mary Meeker Internet Trends Report is here! In a tradition dating back to 1995, when Mary was still an...
A da Vinci Surgical Robot to Wheel into Indore
Robotic Surgery has made its mark in the top Indian cities. The precision and accuracy of this form of surgery has been helping surgeons...
How to build a content team that rocks
One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...
COVID-19 Bereavement Communication
How does one communicate news like this?
How large should the audience be?
Who should send out the communication?
How should it be worded?
Should we name the staff members who we have lost?
Should we include their families in the communication?
Bringing in Information Technology towards the construction job sites
Now, a digital app is bringing blueprints to tablets and phones of construction job sites and construction workers. Furthermore, on-site training makes the transition...
Best ways to increase website engagement through User-Generated Content
We know the main concern for you is to increase website engagement. Once people start engaging with your website, all the other aspects will...
Leveraging Communities to Create Social Media Momentum
As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...
Take 5: Make Sure Your Mobile Marketing Is Magical
Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...
Days of Experimenting with Social Media Programs are Over – Now What?
The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...