Paul Writer

The Future Of Mobile Wallets Lies Beyond Payments

Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...

Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform....

Mattel Toys Eyes Double Digit Growth In India, Strengthens E-Commerce Presence To Increase Market...

With an astute vision to lead the toy industry in India, Mattel Toys, the world’s largest toy-maker, has charted a more robust and aggressive...

Is YouTube Censoring Free Media?

When YouTube first emerged as a platform for video sharing, it was an unassuming website with a handful of people posting home-made videos. Thirteen...
5 Ways AI Can Improve Email Marketing ROI

Email Marketing ROI – AI can boost results

Email marketing ROI can be greatly enhanced by Artificial Intelligence (AI).  Email is one of the most cost-effective ways to reach your customers. But...
Chat Bots

My Bots Will Talk to Your Bots

News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...

Take 5: Make Sure Your Mobile Marketing Is Magical

Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...

Omnicom – Publicis Merger: Why It Doesn’t Matter

Omnicom and Publicis have come together to create the world’s largest advertising conglomerate, overtaking WPP.  They have cited reasons as varied as better access...

What Industry Leaders Are Doing With Their Data

Data can be your secret weapon, but using it effectively is much more about processes and people than about tools. When Netflix invested in producing...
Personal

Message to Mobile Operators: Monetize Personal Data

As the exchange of personal data becomes a lynchpin of the modern business model, mobile operators are confronted with new challenges and opportunities. At...