DIGITAL CUSTOMER EXPERIENCE THAT DELIGHTS

HOW TO USE TECHNOLOGY TO TRANSFORM THE DIGITAL CUSTOMER EXPERIENCE Digital Customer Experience (CX) is the outcome of every interaction a...
Experimenting with Social Media Programs are Over

Days of Experimenting with Social Media Programs are Over – Now What?

The early days of experimenting with social media programs are over; the focus now is not only about fans and followers but also about...

Take 5: Make Sure Your Mobile Marketing Is Magical

Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...
B2B-Content-marketing-hacks

5 B2B Content Marketing Hacks to Make Your Growth Easier

How to make B2B content marketing work for your business B2B content marketing has proven to be one of the most effective ways for companies...

Digital – An Untapped Opportunity for B2B Branding

Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity The explosion of digital mediums of communication has changed the way we communicate with each...
Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology

Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...
Vocal for Local India needs a brand plan for soft power

Vocal For Local: India needs a brand plan for soft power

There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...

How To Get Started With Quora Ads

How many times have you had a question but no one to answer it? So you resort to good old Google to help you....

Digital Skills are the Golden Ticket in 2015

It’s no secret that digital skills are in short supply. In fact, while some three quarters of executives tell us their firm now has...
Customer Analytics in the Age of Social Media

Customer Analytics in the Age of Social Media

Becoming “customer centric” is a top priority today, and for good reason: as if it weren’t important enough that customers buy products and contract...