Email is Dead. B2B Businesses Need to Wake Up to the Social Revolution
I’ve just looked at my inbox. I’ve been out of the office for 2 days this week and have accumulated 411 unread emails. A...
Watch 6 Reasons Why Marketers Need Artificial Intelligence
Artificial Intelligence (AI) and Machine Learning (ML) are fundamentally changing the way we approach marketing and how we can harness these changes to further...
How Facebook Reactions Impact Your Brand’s Social Media Strategy
After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched...
3 Reasons Why Marketers Are Getting Excited About AI
No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...
Which Type of Emails Have the Highest Conversion Rates?
Marketers are always striving to deliver “best practice” marketing—marketing based on tested, tried-and-true data. But, for many marketing activities, marketers simply don’t have a strong...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
The Future Of Mobile Wallets Lies Beyond Payments
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...
6 Steps to Data Safety for CMOs
When I decided to to attend a conference last week organized by Paul Writer - the Mumbai Brand Summit & Mumbai's Hot 50 Brands...
Content Marketing to Drive Market Leadership and Expand Segments
Whether it is software products business, IT/ITeS services business, consumer goods, automobiles, housing, banking or utilities, each industry has its own version of marketing...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...