Paul Writer

Mould is gold

Burger King’s latest campaign – the mouldy Whopper

Burger King’s latest campaign - the mouldy Whopper -doesn’t follow any food marketing rules that were drummed into our head at Ogilvy back when I was...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...

2015 – A4 Size Bible for E-commerce Trends

Download…Install…Order….!! The customer has evolved from internet to mobile in a smooth manner in 2014 and the trend is visible with number of Mobile apps...

Leveraging Communities to Create Social Media Momentum

As social networks become increasingly ingrained into brands’ communication strategies, organisations need to take a more global and creative approach to understanding the dynamics...

Internet of Things: Six Key Characteristics

Creating Internet of Things products can place businesses and their product teams in an uncomfortable place by pushing them outside of their comfort zone....

A da Vinci Surgical Robot to Wheel into Indore

Robotic Surgery has made its mark in the top Indian cities. The precision and accuracy of this form of surgery has been helping surgeons...

The Best Practices For Marketing Automation

Day to day, many marketing teams find themselves stuck in the repetitive rut of emailing, scheduling social media and other monotonous actions, but marketing...

6 Steps to Data Safety for CMOs

When I decided to to attend a conference last week organized by Paul Writer - the Mumbai Brand Summit & Mumbai's Hot 50 Brands...

What’s Ahead for Social Media: Live Video, Influencers, and Content

Three Takeaways To Be Ahead In Social Media Marketing: Live Video, Influencers, and Content 1. Go Live or Get Left Behind With a quarter of the...