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Vocal For Local: India needs a brand plan for soft power
There was a time when my mother coveted something called “Singapore Saris” - these were imported polyester items that were considered more fashionable than...
3 Reasons Why Marketers Are Getting Excited About AI
No, it won’t turn your brain into a supercomputer. And it won’t let you hear colors. Or, turn you into a bionic superhero à...
How To Get Started And Drive Growth Leveraging Digital Marketing
Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes...
How to Do Paid Promotion on Twitter the Right Way
If you avoid Twitter’s paid promotion tools in your marketing campaigns because you believe they’re too expensive or complex, it’s time to rethink that...
Loyalty, Rewards, and Progress in the Digital Era
Not that long ago, my wallet contained a stack of loyalty (or, more accurately, rewards) cards. Coffee shops, restaurants, and other service businesses would...
Mobile Commerce, Mobile Payments, Mobile Wallets – Where do the boundaries lie?
Ever since I have been blogging on the topic on mobile payments over the past few weeks, the themes around "mobile commerce","mobile payments" and...
Indian IT Leaders Focus their Investments on Delivering New Services
According to a new CA Technologies global study conducted by Vanson Bourne, “TechInsights Report: The Changing Role of IT and What to Do About...
Marketing Maverick: Riku Vassinen, Head of Digital, JWT #APACLeaders
As Head of Digital in JWT, Riku focuses on digital transformation, utilizing big data to gain actionable insights, eCommerce and performance marketing. Read our...
2015 – A4 Size Bible for E-commerce Trends
Download…Install…Order….!!
The customer has evolved from internet to mobile in a smooth manner in 2014 and the trend is visible with number of Mobile apps...
When Social Media Doesn’t Work For You – 5 Reasons Why
We’ve all been there, done that, and gotten our hands burned in the process of doing that. I’m talking about spends, creatives, campaigns and...