Paul Writer

How Has Gamification Become an Intrinsic Part of Our Experiences?

I remember a time when I was obsessed with Super Mario Brothers. Coming home from school, I would spend hours (as Mario) running and...
Chatbot

5 tips to creating Human-like Chatbots in the Conversational User Interface

It’s counterintuitive that a chatbot that is used to automate customer interaction needs to feel human!! But the GUI is now evolving to becoming...

5 Ways To Get The Most Out Of Your Social Listening Tool

Every day, millions of people share their thoughts, experiences, and feelings associated with the brands that they encounter across the social web. These blog...
5 Communication Tips To Stay Cool And Keep A Crisis At Bay

5 Communication Tips To Stay Cool And Keep A Crisis At Bay

Whether you are an entrepreneur or a leader at the helm of affairs at a mature organisation good communication must be at the core of all business strategies. Great workplace culture is always built with clear communication as the backbone. Establishing this practice from the very start (especially for early stage companies) or trickling it down from the top is imperative to running an organisation that is well-oiled in every sense of the term.

Indian Brands Reveal How They Are Using Instagram Ads Effectively

Childhood memories are never complete without a paper boat story. Most of us have grown up sailing a little paper boat across puddles every...
Sales Results in A Week Data Analytics in Marketing

Sales Results in A Week: Data Analytics in Marketing

Campaign performance - 1.9% response resulted in 779 customers shopping (by way of coupon redemption) - 42% were pure offline customers –they made their first online purchase - Average Transaction Size (ATS) of 4400 ->resulted in net sales of Rs 34+ Lakhs - Campaign cost: Rs 27,000

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation...
Why Direct-To-Consumer GTM is critical for brands channel success

Why Direct-To-Consumer GTM is critical for brands channel success?

Why Direct-To-Consumer GTM is critical for brands channel success? DTC GTM = Direct to Consumer Go-To-Market. Where a consumer has the option to interact directly...
Brand Lululemon Journey

Brand Lululemon: An Unconventional Journey

Brand Lululemon resonates strongly in the realm of athletic apparel. Despite its unconventional name and logo's origin, the brand has been successful in establishing...
6 Incredible Ways to Integrate Email Marketing and Social Media

6 Ways to Integrate Email Marketing and Social Media

Businesses use emails to keep in touch with their subscribers and deliver relevant information to them through exceptional messages. Social media, on the other hand, helps you reach a larger demographic that might know or not about your brand. With the right tactics, email and social media can turn into your secret weapon to boost your brand awareness and skyrocket your conversions rate.