Advertising Spend By Mobile App Developers Has Quadrupled Year Over Year
Advertising spend by mobile app developers has almost quadrupled year-over-year informed the Kenshoo’s latest quarterly report on mobile app advertising. “App developers spent 293 percent more...
Your Digital Identity: Big Brother meets Big Data?
If you’ve worked in the technology field, chances are high you’re familiar with Amara’s Law.
“We tend to overestimate the effect of a technology in...
The Future Of Mobile Wallets Lies Beyond Payments
Apple Pay makes up more than $2 out of $3 spent on purchases using contactless payment across the three major US card networks. I...
My Bots Will Talk to Your Bots
News of the Lufthansa strike in December 2016 reached me as news often does - via a casual post on Twitter of someone saying...
5 Indian B2B SaaS Companies to Watch
Indians love to SaaS! The B2B SaaS industry in India has grown over 30 % annually and believe it or not but this figure...
Tweetchat Tutorial
Never participated in a Tweetchat? Paul Writer will tell you how
Signup for a free twitter account. Link: //twitter.com/signup?lang=en
Install Tweetdeck or visit URL...
How to build a content team that rocks
One evening in 2o14, when I was a scribe, banging out stories after stories on crazy deadlines, I remember something a colleague said to...
Choice is in the Hands of the Marketer: A Blueprint for Choosing Marketing Technology
Last week, I had the opportunity to attend MarTech in San Francisco. This event brought together one thousand of the brightest marketing minds from...
4 times AI & ML were deployed to deliver game-changing results
The words Machine Learning and Artificial Intelligence carry some heavy effects. In the past few years, a lot of influential people have weighed in...
How Facebook Reactions Impact Your Brand’s Social Media Strategy
After several months of waiting for global roll-out of Facebook Reactions to Newsfeeds, the emotion-focused emoji that serve as an add-on to the Facebook Like button have launched...