Dark Patterns in Marketing

What are dark patterns? Dark patterns – a term that’s recently emerged in the digital lexicon – are methods employed by websites to trick you...
PR 101 Basics of PRvideo

PR 101: Basics of Public Relations and How to Get It

In this video power session Jessie Paul tells you what you need to know before you sign up that PR agency. Or if you are wondering why you are not getting sufficient results or traction from your current PR program, this module might answer those questions. She has over 20 years experience of managing PR from the client-side.
CX

Designing CX That Works For India

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...
Amardeep Bajpai

CX needs tech: Amardeep Bajpai, Jury, Let’s Talk CX Fast 100

Know Your Jury: Amardeep Bajpai- Let's Talk CX Fast 100 Amardeep Bajpai is Global Marketer and digital transformation specialist. He has 10+ years of experience and...

‘The Customer is Always Right’ to ‘The Customer is Everywhere!’

The customer is always right…it’s a slogan anyone in the customer service industry is well aware of not to mention the trials and tribulations...

True Life: I’m Addicted to Amazon – A Customer Retention Story

I have a confession. I have placed 118 Amazon Prime orders in the last 6 months. Now, judging by the amount of cardboard in my...
Effective Customer Experience Requires Marketing Automation

Customer Experience Automation is a must

Customer experience automation helps the companies that we all know and love to be successful . The better the customer experience, the...

Customer Communities: The Engagement Economy’s Best Kept Secret

In a time when our customers hold the power, when they don’t want to be marketed to, and when they want to be engaged...
Why be a CONsumer when you can be a PROsumer?

Why be a CONsumer when you can be a PROsumer?

Did you know that at the recently concluded Consumer Electronics Show (CES) 2015 show in Las Vegas exhibited some interesting products on display that...
Customer Experience

What Tools and Platforms are Required to Analyse Data for a Better Customer Experience

Customer analytics is an important part of any business. Data, information and insights from your customers are essential to understand what they want, what...