B2C Marketing: What No One is Talking About

Using rich data is commonplace in the B2B world. It seems though that people have tended to shy away from applying those same data-driven...

Two New Commandments of Customer Engagement

The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely...
Deng Xiaoping Cats Quote

Happy Employees are Overrated

Happy employees are over-rated.  Let me give you two examples.  Donald Trump and Boris Johnson were very happy employees. They were empowered and clearly...

Personalized Marketing for You

Personalized marketing would be super easy if zodiac signs were infallible. I think it is impossible to characterise the diversity of the human race...

Let’s Talk Over-The-Top (OTT): Corpus

Millennials are changing the dynamics of video consumption by preferring their handheld devices to conventional TV viewing. With improving infrastructure and internet penetration in...
Unlocking the Power of ChatGPT A Guide on How to Use ChatGPT for Content Creation

Unlocking the Power of ChatGPT

Use ChatGPT for content creation. This is going to revolutionise the industry! There are so many ways it can make your content more effective.
Better Content Marketing With AI: Top 10 Tips

Better Content Marketing With AI: Top 10 Tips

In this article, we will explore the top 10 checks you must do to ensure you are leveraging AI safely and efficiently. With the...
Content Marketing Strategies with AI: 12 Innovative Uses for ChatGPT

Content Marketing Strategies with AI

Content marketing strategies are being transformed by Artificial Intelligence (AI). If you’re not using it, time to retire! ChatGPT is not just another technological...