Paul Writer

New Age Marketing: Mohit Ganju, SVP & Head- Marketing & Communications, IndusInd Bank

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Mohit Ganju SVP & Head- Marketing & Communications IndusInd Bank On managing unstructured...

Chai Break with Vinay Prashant, Marketing Head, Amagi Media Labs

  In this segment of ‘Chai Break’, we talk to Head Marketing of Amagi Media Labs, a firm that is an expert in smart TV...

Chai Break with Vikesh Dhyani, Director Marketing & CDI, LexisNexis

Vikesh Dhyani Director Marketing & CDI LexisNexis India-South Asia   What makes a good marketer? A good marketer is one who is able to a)      Decipher who his/her real customers are...

Beyond Pink: Namrita Sehgal, Taj Group

Name: Namrita Sehgal Organization: Taj Group (Indian Hotels Company Limited) Designation: Director of Internet Marketing One book you recommend to all the marketers: The...

Beyond Pink: Anisha Motwani, Former Marketing & Digital Strategist – Max Group

In this segment of ‘Beyond Pink’, we talk to Anisha Motwani, Former Marketing & Digital Strategist - Max Group of Companies. Anisha has rich experience...

Chai Break with Priyank Shrivastava, Director of Marketing, Adobe

Priyank Shrivastava Director of Marketing Adobe What makes a good marketer? Marketing is in the eye of a perfect digital storm. Being a marketer was never as exciting...

Chai Break with Veetika Deoras, Tata Capital

Veetika Deoras COO- Digital Vertical Vice President- Brand Marketing and Corporate Communication   What makes a good marketer? Marketing lies at the intersection of internal objectives and...
People Shopping in a Mall

Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?
Vidyashilp Academy

Beyond Pink: Kiran Pai, Director- Vidyashilp Academy and Vidyasagar Pre-Schools

In this segment of 'Beyond Pink', we talk to Kiran Pai, Director- Vidyashilp Academy and Vidyasagar Pre-Schools & Founder and Chairperson of Connectivate. Kiran...

New Age Marketing with Nissan Joseph, Managing Director, Crocs India On The Importance Of...

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Nissan Joseph Managing Director Crocs India On the importance of e-commerce platforms...