Brand Showcase

Customer Experience (CX) has evolved from being transactional to being a lifecycle program that needs to be managed across multiple channels and touch-points. Marketers...

In an ideal world, the illusive seamless customer journey would actually exist, and it would live up to the old saying that “all roads...

Vocal for Local is trending in India post COVID lockdown. But country brand is a master brand for your products. Different countries have different perceptions amongst customers - positive or negative. Think of phrases like German Engineering, Indian IT, French Style. So choose your nationality wisely.

Can a digital marketer ignore video? In India, total Internet video traffic will be 75 per cent of all Internet traffic in 2020, up...

Discover the latest trends in marketing automation and how to create a successful omnichannel content strategy from Praveen Rao. Learn how to streamline deployment, integrate technology with customer experience, and adapt to new content delivery channels. Get expert tips for young professionals starting out in the field.

In this article, we will explore the top 10 checks you must do to ensure you are leveraging AI safely and efficiently. With the...

Is your digital marketing not working? The reason could be weak marketing operations. This article will tell you why your digital marketing is not a success and how you can fix it.

Anupam Bonanthaya Chief Marketing Officer Aujas Information Risk Services What makes a good marketer? I believe that marketing is nothing but a “long term” vision on sales. If...

Content marketing is not new. Perhaps what is rather new is some companies taking to the spirit of the statement-“ if you don't have...

Manmeet Vohra Director Marketing & Category Tata Starbucks Where do you think Marketing is headed in 2017? The power of digital media and social networks is something all...