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Why Jet Airways Failed – a 4Ps view
Why companies with great customer experience like Jet Airways can also fail.
Which P in the 4Ps did they forget? 1 minute watch.
To have a...
Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?
Experiences should be personal. Anything else is irrelevant declares Adobe's content personalization solution on its website. 94% of senior-level executives believe that personalization is...
Chai Break with Nakul Shenoy, User Experience Consultant, RoofandFloor
We caught up with Nakul Shenoy, UX consultant for a quick chat about what 2018 looks like in the designing world.
1. What excites you...
Chai Break with Carona Mohapatra, VP & Head – Digital Marketing, Janalakshmi Financial Services
Carona Mohapatra
VP & Head - Digital Marketing
Janalakshmi Financial Services
What makes a good marketer?
The role of a marketer has changed drastically in the past few...
Chai Break with Sowmya Moni, Marketing Director, Unisys Corporation
Sowmya Moni
Marketing Director
Unisys Corporation
What makes a good marketer?
In my mind, good marketers are those who see creative opportunity in everything, no matter how big...
Have you Tried Everything? 4 Lesser used B2B Demand Generation Tools
Demand generation is generating interest and creating awareness of one’s company, products or services through content. Lead generation on the other hand is a...
Chai Break with Chandra Ramachandruni, Publisher, Bloomsbury Publishing India
This week for our 'Chai Break' segment, we caught up with Chandra Ramachandruni for a quick chat about what 2018 looks like for him.
1. What...
Desi Digital Cookbook: Why Digital Marketing in the Indian context is different
Whatever you can rightly say about India, the opposite is also true - Cambridge economist Joan Robinson.
We can argue that global best practices will...
Tech Talk: Reviewing Spinkx Content Marketing Automation Plugin for WordPress
Product name:
Spinkx Content Marketing Automation Plugin for WordPress
Product description:
Spinkx is an open source freestyle traffic building & monetization platform for the bloggers, influencers, marketers...
Strategies to Optimise SEO for India
According to a study conducted by Group M, a leading digital agency, digital media spend is expected to see an increase from Rs. 7300...