New Age Marketing: Deepali Naair, CMO, Mahindra Holidays & Resort India Ltd.

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Deepali Naair CMO Mahindra Holidays & Resort India Ltd. On nurturing and...

Chai Break with Madhurjya Kotoky, Head of Brand & Communications, Autodesk

What makes a good marketer? a. Deep knowledge and an intuitive understanding of the economic/social/cultural milieu in which he or she operates. Marketing is often...

New Age Marketing: Amit Sinha Roy, VP- Marketing & Strategy, Tata Communications Ltd.

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Amit Sinha Roy VP- Marketing & Strategy Tata Communications Ltd. On...

Chai Break with Sunil Mittal, EVP & Chief Sales and Marketing Officer, CSSCorp

What makes a good marketer? “The Times they are a Changin’ “, sang Bob Dylan back in 1964. That’s the reality we find ourselves in...
People Shopping in a Mall

Amazon Marketing Strategy for Prime Day India (Omni-channel Campaign)

Most brands today talk omni-channel, multi-lingual campaigns, but very few have been able to make them come alive in this cohesive manner.  Amazon’s marketing team has put in a lot of effort to differentiate Prime Day from yet-another-sale that screams discounts from the front page of the newspaper.  AR, VR, interactive videos - the future is here now.  Ravi Desai, Director Mass and Brand Marketing says that all their marketing is “customer backwards”.  This is what shoppers want.  Right now. Right here in India.  Is everyone else ready?

SAP Think Tank with Hemant Taware, Chief of Operations- Infiniti Retail Limited, Croma

Paul Writer launches SAP Think Tank , Video interview series with Head of Sales highlighting best practices Hemant Taware Chief of Operations Infiniti Retail Limited, Croma How...

Innovative Marketer Dialogue: Amitabh Tapadar

Paul Writer launches Innovative Marketer Dialogue, Video interview series with CMOs highlights marketing best practices Amitabh Tapadar Vice President and CMO Tata AIA Life (India) On Big Data, Mobile...

New Age Marketing: Atul Chand, Chief Executive- Lifestyle Retailing Business, ITC Ltd.

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Atul Chand Chief Executive- Lifestyle Retailing Business ITC Ltd. On Digital...

SAP Think Tank with Sameer Kaul, Chief of Operations, Metropolis Health Services Ltd.

Paul Writer launches SAP Think Tank , Video interview series with Head of Sales highlighting best practices Sameer Kaul Chief of Operations Metropolis Health Services Ltd. Your...

SAP Think Tank with Anuj Mittal, Chief Business Officer, Zovi.com

Paul Writer launches SAP Think Tank , Video interview series with Head of Sales highlighting best practices Anuj Mittal Chief Business Officer Zovi.com How can sales process...