About Brand Partnership Meet 2016

Brand Partnership Meet builds on the success of the Delhi/NCR edition held at ITC Maurya on 17th July, 2015 where 250 brands such as Dabur, BMW, Jabong, MobiKwik, makemytrip.com, Myntra, IndusInd Bank, American Express, Mercedes, Oyo Rooms and more – participated http://brandpartnershipmeet.com/why-attend/ It is an opportunity for brands to find new brand partners and explore partnership marketing opportunities. Major partnerships are expected to happen at the upcoming event as all brands in the meet will have something to present (to offer or to seek from other brands)

You will learn about trends in partnership marketing and gain insights on how to create new revenue streams, enter new markets and provide value to customers through brand alliances and partnerships, you will get to see informative snapshots from entertainment, retail and media brands to showcase their major soon-to-be-released properties and most compelling partnership marketing opportunities and you will also learn how other brands use partnership marketing tactics to engage customers and grow their businesses as they share their secrets for creating successful brand partnerships. Co-hosted by Paul Writer and Ethos Embassy


Time Topic Speakers
9.00 - 10.00 a.m Registration & conversations over coffee -
10.00 - 10.30 a.m Welcome and Introduction Presented by Jessie Paul, CEO - Paul Writer & Krishan Kakkar, MD - Ethos Embassy
10.30 - 11.15 a.m The big debate - Great Marketing is all about Great Brand Partners Manish Dureja, MD - JetPrivilege

Abhishek Gupta, Sr VP & Head Marketing - Edelweiss Group

Bicky Carlra, EVP - Business Strategy - Ominto

Vikas Mehta, CMO & President - Group Marketing Services - Mullen Lowe Lintas Group

Moderator : Jessie Paul, CEO - Paul Writer
11.15 - 11.25 a.m Partnership Pitch -
11.25 - 11.45 a.m Coffee & 1- on- 1’s -
11.45 a.m - 12.00 p.m Snapshot: What are the kinds of Partnerships? Krishan Kakkar, MD - Ethos Embassy
12.00 - 12.10 p.m Partnership Pitch Keypoint Technologies
12.10 - 12.20 p.m - DND Fund Development
12.20 - 12.30 p.m - KidZania
12.30 - 12.40 p.m Partnership Pitch Konark Group
12.40 - 12.50 p.m Partnership Pitch Lakshman Krishnan, Business Head - Amagi Media Labs
12.50 - 2.00 p.m Lunch & 1-on-1’s -
2.00 - 2.45 p.m The rise of the Collaborative Economy and how it can raise market share Anish Khanna, CEO - Matrix Cellular

Pushkaraj Shenai, CEO - Lakme Lever

Vikram Goel, CEO - HDFC Realty

Paul Aranjo, Chief Commercial Officer - Infinia Services & Solutions

Lakshman Krishnan, Business Head - Amagi Media Labs

Moderator : Jessie Paul, CEO - Paul Writer
2.45 - 2.55 p.m Partnership Pitch Cosmic Structures
2.55 - 3.05 p.m Partnership Pitch Khel Khel Mein
3.00 - 3.30 p.m Coffee & 1- on- 1’s -
3.15 - 4.30 p.m Networking Opportunities -
4.30 - 5.00 pm Summary & Wrap -


Pushkaraj Shenai

Pushkaraj Shenai

CEO, Lakme Lever
Lakshman Krishnan

Lakshman Krishnan

Business Head, Amagi Media Labs
Vikas Mehta

Vikas Mehta

CMO, Lowe Lintas & Partners
Abhishek Gupta

Abhishek Gupta

Sr VP & Head Marketing, Edelweiss Group

Bicky Carlra

Bicky Carlra

Executive Vice President - Business Strategy , Ominto Inc.
Anish Khanna

Anish Khanna

CEO, Matrix Cellular
Manish Dureja

Manish Dureja

MD, JetPrivilege
Vikram Goel

Vikram Goel

CEO, HDFC Realty Ltd.

Find your Brand Match

We have asked our attendees these questions in order to facilitate brand matchmaking sessions during the event:

  • Question 1: What kind of partnerships can you offer?
  • Question 2: What kind of partnerships are you looking for?
  • Question 3: Any specific companies you would like to partner with?
Name: Siraj U
Organisation: ZoomIn Online
Designation: Product Manager
Answer 1:
ZoomIn is India's #1 online photo service and for us its always been about connecting people and the beautiful moments in their life. As we been in the personalized gifts business we are more closer to the customers sentiments than most of the companies out there. I feel we have a more closer/loyal customer base and we can offer exposure to this through online communication by been a marketing partner to other businesses out there.

Answer 2:
As we been in a niche sector, I am looking more at firstly, staying atop the ladder and at the same time expanding my reach to a wider range of audience. Looking for that partner who would give me that reach and at the same time helping them out with what they want. Give Some Get Some kind of partnerships :)

Answer 3:
Kids, travel and love is something which has always worked for us. From the list that you have shared, Kidzania is one with whom I would like to work out something and then their Thomas Cook as well. I am sure there would be many more exciting prospects to look at.
Name: Huma Asgar
Organisation: Doodle Collection
Designation: Director
Answer 1:
Doodle collection is a premium stationery brand and retailed through 100+ premium stores across india as well as all top online portals, national and international.

Answer 2:
We see several avenues for partnership With retail and online partners- We can look at expanding our brand presence. https://www.doodlecollection.com/

With corporates- We are keen to offer OEM services. This could be designing and manufacturing for internal as well as external distribution. We are also looking at management of CRM for corporates. http://b2b.doodlecollection.com/

For Licensors-
We can look at co-branded merchandise.

Answer 3:
Amazon, Kidzania, Linc, Jet airways, Thomas cook, Kings XI punjab, Starworld, PVR
Name: Abhishek Kadam
Organisation: Crossword Bookstores
Designation: Customer Care Associate & Manager - Marketing
Answer 1:
Barter deals - in which Crossword will promote third party brand and in return will accept vouchers / discounts or visibility at third party brand.

Answer 2:
Majorly on commercial terms.

Answer 3:
Which connects or sync with Crossword brand.
Name: Rhea Punjabi
Organisation: eBay
Designation: Sr Associate - Partnerships
Answer 1:
We can share eBay offers with partners, incentivize our bases with partner offers, give them site-wide visibility, mailer, SMS and Social Media visibility. We are also excited to run solo campaigns with select partners.

Answer 2:
We are looking for partners from the banks, wallets, travel, food/FMCG, education and entertainment space. We are wanting to have long-term association and campaigns with our partners.

Answer 3:
Any and every company whom we can identify synergies with.
Name: Raunak Guha
Organisation: RankHigher.in
Designation: Co-Founder and CEO
Answer 1:
We work with multiple B2C brands in their digital marketing strategies. This include companies in Travel, Beauty Services, Real Estate, Finance, Education and More. I can help brands who can benefit from these partnership with other brands. We also work with Twitter and Instagram Influencers who can help in promoting brands on these 2 social media platforms

Answer 2:
I am looking to work with B2C brands who would want to explore the digital and social landscape. With social media evolving to 2.0, brands need to compete using compelling storytelling and using influencers as well as co-promote with other brands to win the game.

Answer 3:
Any B2C brand with a pan India presence can benefit from partnering with us. Ideally brands whose target market are the online and social media users would be better.
Name: Sai Kumar Reddy
Organisation: Cleartrip.com
Designation: Asst. Manager offer & campaigns
Answer 1:
Travel, activities

Answer 2:
Food, E-commerce, Lifestyle.

Answer 3:
Name: Puneet Malviya
Organisation: Raymond Group
Designation: Head CRM – Lifestyle Business
Answer 1:
With close to 1000 store across 500 cities in the country, Raymond presents an opportunity to connect with millions of customers walking in our stores. Being an established player in the lifestyle sector with high spends per transaction our partners can communicate to this group. This can be either directly at our stores or via the 3 Million + loyal customers in our loyalty program. This could be a two-way partnership where both the companies benefit from encouraging each other's customers to transact across

Answer 2:
We are looking to partner with like-minded non-competitive companies where we can offer experience/ delight to Raymond customers when they transact with any of the partner(s).

Answer 3:
Companies across leisure, travel, banking, fine dining/ gourmet food and other lifestyle categories.

Please reach out to monisha.futnani@paulwriter.com should you require any assistance with finding your brand match.

Participating Brands



The opportunities for brands to learn from each other and to partner are huge. I saw something like this happening for the first time, it’s been quite an interesting experience.

- Rajesh Kumar
Head Marketing (Indian Sub-continent), SAP

This is a very interesting forum where brands from different categories could come together and form a mutually beneficial alliance. The forum can help marketers find meaningful connections to reach their consumers in more ways possible.

- Sapangeet Rajwant
Vice President, Viacom 18, Colors

It’s a great platform with great opportunities. The way markets are changing, this platform gives a lot of brands, including ours, the opportunity to talk to a lot of other brands in one single day.

- Jayesh Shetty
GM Strategic Alliances, Thomas Cook

In this day and age where internet connects people faster than ever, I think the one thing that is absolutely missing is the whole human element. I don’t think the internet can ever replace such such an event here people can connect meaningfully.

- Vijay Thomas
Customer Experience Manager, Harley Davidson

This is one event we have seen so far which has really helped us to get in touch with many good brands. The forum will help us in the long run.

- Gaurav Sharma
DGM Alliances, Paytm

This platform has a great mix of brands from across categories. The 10 minute presentation went a long way because we were able to speak to so many brands at one time.

- Dharmesh Datta
Vice President, PVR Pictures


Brand Partnership Meet 2016

Date: Friday, 22nd January, 2016. Time: 9:00 a.m. to 6:00 p.m.

Venue : Hotel Sahara Star, Mumbai