About Paul Writer
Paul Writer helps B2B companies create an efficient and cost-effective go to market
strategy. This includes:
– Identifying the ideal positioning
– Defining the value proposition
– Focusing on the highest propensity to buy target audience
– Creating a marketing approach
– Developing an executable marketing plan that covers the 10 channels, including content strategy, building a thought leadership program, and continuous engagement.
Paul Writer also engages with clients to create and run their content outreach programs, including brand identity programs, website creation, thought leadership content, presentation studio and executive content.
Companies that have benefited from our work include IT services (Happiest Minds), technology products (Adobe, Cisco, IBM, Microsoft, Sodexo) and SaaS companies (Predictivu, censhare).
Jessie Paul founded Paul Writer in 2010 with the aim to raise the bar for B2B marketing. She wanted to make available her expertise in marketing and branding with firms such as Infosys (Global Brand Manager), iGATE Global (VP Marketing) and Wipro Technologies (Chief Marketing Officer) to a wider group of growth organizations.
Over the years this has manifested in the form of consulting engagements, community building, awards and recognitions. She is the author of No Money Marketing – From Upstart to Big Brand on a Frugal Budget, an updated edition of which is being published by Bloomsbury in 2021.
Jessie writes India’s longest running newsletter on marketing – Marketing Booster Shot – which can be subscribed to here.
Want to see if we can work together? Email us at [email protected]