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Personalization Done Right is Pure Magic
“Personalization is personal only when I feel and experience it. Thus, personalization done right doesn’t look like marketing.”- Uma Talreja, Chief Digital Officer, Raymond.
The...
Webinar Report: Personalization is the key for Smart CX
The bedrock for personalization is customer data. This customer data is used to create a customer journey map. This customer journey map would then...
Achieve Brand Success Through Personalization and Insights
Marketers today live in an ocean of data and it is very easy for them to get lost in this data. However, using this...
Personalization as a Route to Revenue by Jessie Paul, CEO, Paul Writer
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
Personalization Journey at Croma by Maneesh Mittal, Head-eCommerce & Big Data, Croma
Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand...
CMO Roundtable: Content Personalization Redefining Marketing in the Digital Age
Digital Marketing is a long term relationship. Digital Marketing 2020 was the theme of the CMO Roundtable recently co-hosted by Paul Writer and Pluralsight...
HAKUHODO Percept drives Personalization campaign celebrating uniqueness for Maruti Suzuki’s premium urban compact IGNIS
The TVC went on air on July 29, 2017
The IGNIS is India’s first premium urban compact exclusively available at NEXA, Maruti Suzuki’s premium automotive retail...
Bringing Back the Old School: Why Phone Conversations are the Missing Link in Personalization
The most personal conversations happen offline.
While a personalized digital experience is certainly enticing and powerful, to really get to know a prospect—their interests, burning questions,...
Kareem Yusuf, IBM talks about “Operating in a Context” & Personalization
Can you elaborate on the term “operating in a context” that you have used earlier and personalization?
Scale and Personalization: Two Opposing Forces in Building Brand Purpose
One of my favourite business quotations has to be “With great power comes great responsibility”
Okay okay I acknowledge that Peter Parker’s Uncle Ben isn’t Peter...