5 Reasons Why You Should Own Your ProgrammaticBuy Technology
CEO, Paul Writer
Director Sales, TorcAI Digital
CTO, TorcAI Digital
Globally, Agencies and brands are beginning to invest in building their own programmatic tech capabilities to deal with issues of transparency, fraud/bot, brand safety, audience data. Owning programmatic buying technology allows you to get closer to the buying process and sources of supply. Not only will this help in improving transparency, but also in increasing acquisition and retention rates. This podcast is designed to discuss the key benefits of owning programmatic buying technology.