5 Reasons Why You
Should Own Your Programmatic
Buy Technology

Globally, Agencies and brands are beginning to invest in building their own programmatic tech capabilities to deal with issues of transparency, fraud/bot, brand safety, audience data. Owning programmatic buying technology allows you to get closer to the buying process and sources of supply. Not only will this help in improving transparency, but also in increasing acquisition and retention rates. This podcast is designed to discuss the key benefits of owning programmatic buying technology.