What Your Brand Colors Say About Your Business

The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. As a B2B marketer, it’s important to think about how you utilize colors and what the colors you choose say about your business.

Research has found that different colors provoke very different reactions in people. Marketo choose to use the color Purple for branding because at the time Marketo was founded, purple was relatively un-used. Additionally, purple represents wealth, royalty, and richness which also has associations to leadership and revenue. Integrating your brand colors in your logo, landing pages, product, and more will help you achieve the highest impact. We put the rainbow under a microscope to find out how each color can help you connect with your consumers.

True Colors: What Your Brand Colors Say About Your Business by Marketo

 

Published with permission from Marketo.

About the author  ⁄ Jason Miller

Jason Miller

Jason Miller is the Senior Content Marketing Manager at LinkedIn, leading the content marketing and social media strategy for LinkedIn Marketing Solutions. Before LinkedIn, he was the Senior Manager, Social Media Strategy, at Marketo and spent more than 10 years at Sony Music Entertainment, developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's metal Karaoke, and winning at Seinfeld trivia. You can also read his #1 best-selling Amazon book Welcome to the Funnel. Follow Jason on Twitter @JasonMillerCA.

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