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10 Things No Geek Told Me About Social Media For B2B...

Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...

Social Media Automation For Better Fan And Customer Engagement

Automation has become an indispensable arsenal in any strategy that uses technology to achieve business goals. This is not any different for a digital...

‘Nasty’ Tweets Bring Immediate Attention!

“Has social media set unrealistic standards of customer service?” Social media definitely has reset the expectations of consumers and the tweet-chat co-hosted by Paul...

Getting Social – Opportunities and Challenges for Marketers

As Mobile is becoming the most important screen in consumers lives, they are seeking more sociable experiences through it. In some emerging markets twitter...

New Age Marketing: Pallavi Singh, Director Marketing, Harley-Davidson India

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Pallavi Singh Director Marketing Harley-Davidson India On the importance of social...

Take 5: Make Sure Your Mobile Marketing Is Magical

Many of you are probably reading this blog on a mobile device, and you’re not alone. There are currently 7.2 billion+ mobile devices on...

New Age Marketing: Bidyut Nath, Head- Customer Loyalty & Analytics, Titan...

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Bidyut Nath Head- Customer Loyalty & Analytics Titan Industries On the...

New Age Marketing: Girish Shah, EVP – Sales and Marketing, Godrej...

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Girish Shah Executive Vice President - Sales and Marketing Godrej Properties On the...

New Age Marketing: Atul Chand, Chief Executive- Lifestyle Retailing Business, ITC...

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Atul Chand Chief Executive- Lifestyle Retailing Business ITC Ltd. On the...

New Age Marketing: Mohit Ganju, SVP & Head- Marketing & Communications,...

Paul Writer launches New Age Marketing , Video interview series of CXO's highlighting best practices Mohit Ganju SVP & Head- Marketing & Communications IndusInd Bank On the role...

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