Does your Content Management Strategy Differentiate a New Reader from a Returning Visitor?

Experiences should be personal. Anything else is irrelevant declares Adobe’s content personalization solution on its website. 94% of senior-level executives believe that personalization is critical to reaching customers (according to ...

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Do Brands Really Listen?

I often wonder what marketers think of me as I bop around the internet or cruise through my nearest shopping center. What do my habits say about me and what ...

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