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Webinar: How Personal Insights can Drive Impactful Customer Journey

What does your customer want? A much debated subject which was the topic of discussion at the webinar Paul Writer  co-hosted with IBM titled “How...

Profits in a World of Zero Pricing

Prices are dropping.  Or more accurately tending to zero.  Automation, standardisation, artificial materials are all driving this trend to zero in certain categories.  Even...

Mobile Marketing Special: The 4Ps of App Marketing; Make Mobile Marketing...

The 4Ps of App Marketing Strategies Posted by Jessie Paul Myntra, one of India’s leading fashion ecommerce sites (owned by Flipkart) has gone App-only.   While that is too...

Ad Review: Kona Kona Kotak, post merger advertising

Kotak Mahindra Bank recently merged with ING Vysya Bank, thereby considerably enlarging its branch footprint. The new ad campaign highlights this enormous reach single-mindedly...

You Can Create a Viral Ad and Help Change the World

A recent Airtel TV ad kicked up a storm on social media, and thereby ensured many more saw it. Even those, like me, who...

Why Zomato Just Lobbed a Tomato!

Zomato’s recruitment campaign “Let’s make Delhi the tech capital”  touting the virtues of Delhi over Bangalore puzzled me. Possibly more so because I stumbled...

Facebook, the World’s Biggest ‘Time-Pass’ Wants to Buy Your Time

The CMO of an Indian coffee chain described his organization as being the business of “time-pass” not coffee.  Because spending time in the shop...

Can the Elephant Dance Again? An ABCD Brand Perspective for the...

The Congress party of India has been in power for 49 of the 67 years since India became a democracy in 1947.  From a...

Is the Aam Aadmi Party Heading for a Brand Crisis?

The Aam Aadmi Party (AAP) is at risk of seriously ruining its credibility - through poor image management of all things. Aam...