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Brand Summit Buzz- Interview with Vivek Sunder, Swiggy

What is the one factor that took your brand from good to great? Customer experience is the cornerstone on which Swiggy was built....

Webinar: How Personal Insights can Drive Impactful Customer Journey

What does your customer want? A much debated subject which was the topic of discussion at the webinar Paul Writer  co-hosted with IBM titled “How...

Marketing 2020: Chai Break with Jaspreet Bindra, SVP – Digital Transformation,...

Digital Transformation is a hot priority for every business and the Paul Writer editorial team caught up with Jaspreet Bindra, Senior Vice-President – Digital...

Digital Transformation Paves the Way for Enhanced Travel Experience at Bengaluru...

Bangalore International Airport Limited (BIAL) steps up the game by committing to a futuristic and innovative vision of The Smart Airport - a digitized,...

The Mindset Needed For Digital Change

The world’s going digital, but is your company ready to make the change? Sometimes having the technology is not enough. In May 2003, Aron Ralston...

Successful Digital Transformation Starts With the Customer

I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organisational...

My Top Five “Not To Do’s” for the New Year

In addition to my responsibility as CMO, SAP India these last few months have seen me take on an interim role of Digital Head...