Securing Your Win with YouTube

Why are brands not successful on YouTube? A research published by leading publication, Forbes shows that YouTube has the best ROI above any other social media platform. As the second largest search ...

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The Social CEO (Or Lack Of)

“The Social CEO” is a phrase you might have heard by now. As the world of social continues to expand, the phrase continues to catch fire. But as of 2016, ...

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To Be, Or Not To Be – Loyal To Brands

The traditional reasons to be loyal to a brand are: Perceived risk Inertia, Habit Involvement Satisfaction Relationship between product or service providers (Source: Rundle-Theile and Bennet, 2001) I’m going to ...

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Three Cheers to Awesome Brands

I spent the last weekend thinking about what makes brands awesome. Why do SOME brands also catch the attention of customers across the world? What makes them so special that everyone wants ...

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