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10 Things No Geek Told Me About Social Media For B2B...

Although there is plethora of information available online on how to tap into the power of social media, as a B2B marketer I have...

Digital – An Untapped Opportunity for B2B Branding

Break-Free Your Corporate Brand By Tapping Into The Digital Opportunity The explosion of digital mediums of communication has changed the way we communicate with each...

Interview with Sachin Mulay- GM, Head of Corporate Brand &...

With social commerce becoming a reality, customer engagement can no longer be left to the delivery team.  What is the appropriate role for marketing...

Interview with John Lenzen-VP & Global Head of Marketing, Tata Consultancy...

What are the two rules to follow when it comes to B2B marketing?  First would be to stay close, and stay relevant, to the customer. Clients are faced...

Interview with Malcolm Frank- EVP Strategy & Marketing, Cognizant

What are the two rules to follow when it comes to B2B marketing? Rule number one: Communicate with distinction. Far too often, in B2B marketing, the...

Interview with Dave Munn- President & CEO, ITSMA

Dave has been President & CEO of ITSMA since 2001 and oversees all sales, marketing, strategy, partnerships, and operations for this 18-year-old organization. As...

Got Compelling Content? 4 Crucial Next Steps

It is no secret that content marketing has grown tremendously over the past few years. In fact, 93 percent of B2B marketers reported using...

The Travails of the Technology Marketer

The modern marketer is witnessing conventional brick and mortar companies going digital in a big way and there is no escaping the digital marketing...

There’s More to Thought Leadership than Just Leads

When sales reps think of thought leadership, they often think of lead generation: marketing creates a compelling whitepaper, it’s put up on your website,...

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