SAP Think Tank: Sales Strategy with Marzin Shroff, Eureka Forbes

Paul Writer launches SAP Think Tank ,
Video interview series with Head of Sales highlighting best practices in Sales Strategy

Marzin R. Shroff

CEO- Direct Sales & Sr. VP- Marketing

Eureka Forbes

Your advice to young professionals looking at sales as a career…

Ill tell you a sad story first, I am invited for guest lectures at MBA institutes but unfortunately in the MBA curriculum sales isn’t taught. So now the so-called management graduates that come out of such institutions don’t consider sales as a career. If we look at the marketing mix today and the largest cost of most organizations it has to be sales. So it is by far the most important (function) for organizations and as soon as they realize it the better it is. At Eureka Forbes we recognize the importance of a sales person and we make sure that we respect a salesperson. If you ever visit our factory you will see a statue of our salesperson there. If I see a ‘Euro Champ’ anywhere on the road I will stop my car and make sure I shake my hand and talk to him and maybe even jump on the back of his bike and go for a demo with him. So it is the kind of love and respect we have for the salesperson. For youngsters today I will unhesitantingly say join sales because sales gives you learnings like nothing else- it gives you learnings like communication, man-management and if you look at large organisations a lot of CEOs have come up through sales backgrounds. So if you are not a salesperson you will find it very difficult unless you are in the financial business to make it up the corporate ladder. Sales can also teach you life lessons on how to face rejections or when a door shuts on you what you can do. So I think it is the best profession in the world. So I would urge young professionals to look at sales and say guys if you want a real jump-start to your career join sales it’s the best thing that can happen to you.

“Sales can also teach you life lessons on how to face rejection or when a door shuts on you what you can do. So I think it is the best profession in the world.”

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