SAP Think Tank with Marzin R. Shroff, CEO- Direct Sales & Sr. VP- Marketing, Eureka Forbes

Paul Writer launches SAP Think Tank ,
Video interview series with Head of Sales highlighting best practices

Marzin R. Shroff

CEO- Direct Sales & Sr. VP- Marketing

Eureka Forbes

On technology being an enabler in keeping pace with the new rules on engagement and equipping the sales team better…

Technology has actually really revolutionalised our selling process as I was just telling you about the tabs that we run. We now have a augmented reality system where the customer just takes the product and points it to us and from there the entire product just comes to life. A person comes to life explaining each part of our machine if you would like to call it. It starts by explaining what kind of impurities are there in water and why the customer needs to take care of such impurities and their ill-effects. The end solution would be how our products can help the customer mitigate these problems. Over and above this if you look at our CRM engine of reaching out to customers and understanding them and making sure we slot their appointments on time. This is a new option for the customer- to slot in appointments, as many women and men are working. Even as we speak we are working on a project by trying to help the customer slot in their time of convenience as we would want our technician to visit them at their request. So there are many things that are happening- I shared with you a little earlier about the demos being done in different languages. Today I am more aware as I have any information that the customer will ask to help him/her with.

“Technology has actually really revolutionalised our selling process as I was just telling you about the tabs that we run. We now have a augmented reality system where the customer just takes the product and points it to us and from there the entire product just comes to life.”

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