SAP Think Tank with Sumanta Ray, CMO, Narayana Health Hospitals & Healthcare

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Sumanta Ray,
CMO,
Narayana Health Hospitals & Healthcare

On how can sales process be orchestrated for today’s mobile savvy customers…

Well today more than digital especially in the Indian context mobile is becoming more and more important as almost everybody today carries smartphones. It is now slowly becoming independent of social and economic demographics. For e.g., there is one particular lubricant company whose markets struck lubricants to truck drivers in UP and Bihar using WhatsApp as there is a huge amount of usage of WhatsApp amongst the TG. So the usage of mobiles has become increasingly imperative, in the healthcare context especially regarding our organization we look at second opinion, E-health, E-consultations is something we are doing over mobiles and smartphones today. But this market is evolving and we will soon see phenomenal and explosive growth over time, with the entire sales and marketing happening over mobile and other handy devices.

” Usage of mobiles has become increasingly imperative, in the healthcare context especially regarding our organization we look at second opinion, E-health, E-consultations is something we are doing over mobiles and smartphones today.”

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