Paul Writer and Pluralsight invite you to join by-invitation CMO Roundtable at Four Seasons Hotel, 1/136, Dr. E. Moses Road, Worli, Mumbai on 22nd August (Tuesday). This program seeks to bring a select group of senior marketers and digital heads together to discuss practices, tools, strategies and tactics that will be relevant for digital marketing in 2020. Recent roundtables have seen senior executives from organisations such as Star TV, Tata Motors, Hypercity Retail, ICICI Bank, Tata Sky, Vodafone, Titan, Future Group, HDFC Life Insurance, Pepperfry and more - photos can be viewed here https://www.facebook.com/b2bmarketer.
The roundtable is structured as a free-flowing open discussion among the participants and the objective is to learn from each other and share our success stories in a relaxed environment.
Paul Writer is a B2B Marketing Advisory firm that engages with clients to help them develop and manage their outreach to a defined audience of professionals. Our approach is to enable consistent, measurable engagement through multiple connected activities such as tweet chats, webinars, conferences, roundtables, advisory boards and content among others. Paul Writer was founded in 2010 and is honored to work with Adobe, Dell, IBM, LinkedIn, Microsoft, SAP and others.
Pluralsight is an enterprise technology learning platform that delivers a unified, end-to-end learning experience for businesses across the globe. Through a subscription service, companies are empowered to move at the speed of technology, increasing proficiency, innovation and efficiency. Founded in 2004 and trusted by Fortune 500 companies, Pluralsight provides members with on-demand access to a digital ecosystem of learning tools, including adaptive skill tests, directed learning paths, expert-authored courses, interactive labs and live mentoring.
For more information,
|4:30 pm - 5:00 pm||Registrations & Networking over cocktails||------|
|5:00 pm - 5:30 pm||Context setting & Introductions||Jessie Paul, CEO-
|5:30 pm - 6:00 pm||Digital Marketing 2020 - a Pluralsight perspective||Spotlight|
|6:00 pm - 7:00 pm||Open Discussion: What will Digital Marketing Look like in 2020?
1. What are the key trends in digital that you are grappling with
2. How can digital heads equip themselves to lead this transformation?
3. What are the challenges you face in keeping your team updated on emerging trends?
4. How do you ensure continuous learning?
5. As everything has a digital element how do we restructure marketing?
|7:00 pm - 7:20 pm||Digital Marketing 2020 - Practitioner perspective||-------|
|7:20 pm - 7:45 pm||Pluralsight Demo for Digital Marketing||Vasudev Acharya, Head Creative, Design & Engineering, Pluralsight India|