Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

Customer Insights puts the power of data in your hands, allowing you to orchestrate unified campaigns, online and offline, and deliver on your brand promise at every touchpoint. Personalization at scale is the goal of every business today, and it is the difference between profit and loss for high-volume transaction websites. Even as your traffic rockets into the crores, you need to make every visitor feel that he is one in a million.

In this webinar you will learn:

• How with customer insights, marketers can harness data across the entire customer journey, forming a complete view of customers

• How you can uncover relevant insights and recommendations that get smarter with each interaction so you can drive the results you want

• How personal insights empower brand owners to deliver engaging experiences on high-traffic websites

Click below to see the speaker deck on “Personalized Marketing” by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

Personalized Marketing by Harsh Anand, Associate Director, IBM Watson Customer Engagement Solutions

About the author  ⁄ Paul Writer

Paul Writer

Since 2010, we have had the privilege of partnering organizations such as Adobe, Cisco, Hindustan Times, IBM, LinkedIn, Microsoft, SAP and more. Paul Writer engages with B2B clients to help them develop and manage their outreach to a qualified audience. Our approach is to enable consistent engagement with the target audience through multiple connected activities such as tweet chats, webinars, conferences, roundtables, research, advisory boards.

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