New Age Marketing with Nissan Joseph, Managing Director, Crocs India About New Age Customer

Paul Writer launches New Age Marketing ,
Video interview series of CXO’s highlighting best practices

Nissan Joseph
Managing Director
Crocs India

On how they are defining the New Age Customer and hence how should the New Age Marketer be..

I think it’s fascinating that we see consumer habits changing- the first change that we have seen is that we are no longer the generation of millennium or gen Y or gen X’s but what we see today is a huge generation of ‘screenagers’ and they expect to see your brand, product or story on all those screens. This puts a lot of challenge on the brands to make sure that they are speaking to a customer on the screens that they interact with on a daily basis. The other thing with the consumer nowadays is that they expect all your products available to them anytime and get it delivered now. The speed of supply chain and the speed of market availability have become intensely more important for us as a brand as the consumers expect ‘now’ all the time. Consumers are also time-starved, these people have multiple jobs and have families with multiple income- high and low time factors so speed of market and efficiencies is also critical for a brand as is the brands story itself.

“The speed of supply chain and the speed of market availability have become intensely more important for us as a brand as the consumers expect ‘now’ all the time.”

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